MADELEINE MORRIS
MADELEINE MORRIS
LIFE IS IN THE DETAILS - It's the small things that bring something to life, adding pleasure and a sense of luxury to your experience. The detailed descriptions that immerse you in a story, the serif on a font, the subtle nuances of a conductor's baton, the stitching on a car seat.
I was co CD on Volvo and came up with the 'Life is in the details' concept for the V40 R-Design film. I also wrote headlines and body copy for many Volvo press and poster campaigns.