MADELEINE MORRIS
MADELEINE MORRIS
To make this exciting fintech start-up really stand out from the crowd I started by transforming the look and feel of their brand. Too many corporate eco brands use stock photos of trees and sunrises, so I decided to try a more human look and feel using colourful collages and drawings. This alluded to reusing and recycling and also hinted at the overarching concept of small actions adding up to make big positive changes.
We then created a series of eye-catching, thumb stopping animated social posts showing how FuturePlus could help every business find the ESG answers they were seeking. We also helped the company identify their brand values and purpose.
The ads have been hugely successful, and the brand has grown dramatically over the last two years.
